Ecommerce Performance Marketing Agency
MESAscale is a founder-led ecommerce performance marketing agency in Toronto. Phil and Kelvin lead each engagement hands-on, from the initial diagnostic through every performance review.
Toronto, Canada / Two founders
Ecommerce paid media
Two founders and no account-management layer. Kelvin is your first conversation. Phil reviews your account and runs the media himself.
Co-Founder & Head of Paid Acquisition
Runs the media. Phil has spent more than a decade in paid media across agency, enterprise and ecommerce. Today he runs Google, Meta and YouTube for seven- and eight-figure ecommerce brands, and audits, plans and manages every MESAscale account himself. He has run paid media for Activision, Mazda, Nespresso and Shiseido.
Co-Founder & Head of Growth
Runs the growth side. Kelvin is the first person a brand talks to at MESAscale, and your point of contact from the first call on. With a background in finance, he reads an account the way a CFO would: margin, acquisition cost and payback before ROAS. He also works with Phil on creative strategy and production, turning what the account data shows is working into the next round of ads, ready to test.
Phil spent more than a decade in paid media, much of it inside agencies running accounts for brands like Activision, Mazda and Nespresso.
He saw the same thing everywhere. The biggest brands got the senior people. Everyone else got whoever was free, often someone junior, learning on their budget.
I came from finance, where a business is judged on margin and payback, not on a dashboard. The ecommerce brands we spoke to kept hearing one number from their agency while their store showed another.
So we built MESAscale the other way around. Two founders, no handoffs, and the senior attention usually saved for the biggest accounts, for brands on their way to becoming one.
Kelvin Chan
Co-Founder, MESAscale
Our leadership has run paid media for household names in gaming, automotive, retail, beauty and entertainment. MESAscale brings that same standard to ecommerce brands focused on profitable growth.
Brands our team has worked with
“If we’re managing your ad spend, you should know what’s working, what isn’t, and what we’re doing next.”
We compare platform reporting against actual store sales and tracking before deciding what’s working. Meta and Google can both claim the same order, so we look beyond reported ROAS to understand where revenue is really coming from.
From campaign structure and product feeds to creative, tracking and conversion leaks, we rank findings by their likely business impact. You know what deserves attention first, why it matters, and where to focus next.
We review your actual ad accounts before recommending changes. You see the findings and prioritized action plan first, and the report is yours to keep whether or not you hire us.
Share a few details about your brand and advertising. We’ll identify opportunities to improve performance and drive more profitable growth.
Kelvin reads every enquiry and will reply by email. If it’s urgent, call 416.783.1157.
